Advice

As a trusted contractor hired to bring new media into the realm of higher educational learning at Baruch College, my recommendations would be as follows:

I. Engage with students on Twitter, Instagram, and other social media sites. 

Invite students to follow the college's official social network sites on the first day of Orientation. Not only will this give the impression that Baruch has progressed from a storied history in the 21st century, but it will also help students keep in touch with the college in a variety of means, beyond the typical, traditional e-mail and Blackboard tools.

II. Feature students on social media, by having a lottery system where students can enter their names into a pool of applicants. 

This will help students find and keep friends. A common complaint among students at this large commuter school is that others are 'cold' or 'distant.' It will also boost self-esteem and self-image among featured students. The social media account that features students can post bi-weekly, and be student-run in order to avoid depleting the budget.

III. Use wikis to help students, professors, and other faculty connect with one another. 

Having a Baruch wiki system will enable more successful collaboration, and allow students to showcase the findings of their academic pursuits in a public sphere.

IV. Make student magazines, journals, and perhaps even papers, available online as open source files. 

This action will help foster creativity among the student body, a skill that is as vital in a business school as it is a fine arts college.

V. Ask students for their opinions, thoughts, and ideas via social media!

Soliciting the thoughts and ideas of students will allow college administration and faculty to become more sensitive to the needs of the student body. Though not all ideas might be viable, surely some will be novel and useful. Additionally, doing this through social media instead of traditional e-mail surveys will allow students to feel more comfortable sharing their opinions, fostering greater levels of creativity and novelty in the ideas they share.